Ollie Moore takes a new Path as Strategy Director

It is our pleasure to announce the appointment of Ollie Moore as our new Strategy Director. In this role, Moore will play an integral part in supporting Path’s commitment to keep its client partners on the pulse of the new and next with powerful strategies and future-focused insights that inspire creativity whilst driving brand growth.

Moore joins from Bulletproof, where he held the position of Senior Strategist and led the strategy for key accounts as well as brand creation and product innovation for multiple challenger brands. Prior to this, he spent four years at Design Bridge as Senior Innovation/Brand Strategist. In this role, he led several global, key accounts delivering a range of successful creative, brand and innovation strategies for some of the world’s most famous FMCG brands. Moore also worked client side starting his career at global product giant Electrolux. He is the winner of multiple IF and Red Dot awards and has worked all over the world including Italy, The Netherlands and China.

Path Founder and Marketing Director Thomas Herman comments, “Ollie’s human-centric philosophy will boost our role as creative partners for brands ready to take a different Path, strengthening our award-winning creative team with dynamic, real world strategic edge. He is a welcome addition to the team, and will play an essential role in creating change and delivering ideas that go beyond packaging.”

Moore comments, “I’m super excited to be joining the tremendously talented and lovely guys at Path. They’re an agency I’ve known and admired for a number of years and I’m thrilled to get the opportunity to work with them. I can’t wait to get going, to help deliver continued success and to further build and define Path’s strategy offer.”


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