Experiential Packaging

Mar 31, 2015

Category: That's Interesting

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Layering on hyper-sensorials elevates packaging from a purely utilitarian, contain-protect-deliver functionality to an emotive, truly benefit-driven proposition. While visuals alone might communicate a brand value (think of the freshness associated with coolmint-blue) they struggle to communicate a memorable and deeply satisfying experience. Consider the impact of a soft-touch personal care pack that whispers about the …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. These are just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Wine Flavoured Ice-cream – It’s Happened That’s right, it’s officially happened. New York based ice cream company, Mercers, has displayed have shown some bottle and uncorked what we’ve all …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. These are just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Mischer’Taxler’s Champagne Flute After discovering that bubbling initiates from irregularities in a champagne glass, design duo Mischer’Traxler collaborated with Perrier-Jouët to produce a gift-set flute glass, designed to trigger …

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Sharing Economy

Mar 17, 2015

Category: That's Interesting

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Today, rather than shelling out for high worth and of-the-moment convenience products, consumers are favouring sharing and renting everything on an ad-hoc basis – from homes, cars and land to umbrellas, clothes and washing machines. The consumer peer-to-peer rental market alone is worth $26 billion (Economist). But the collaborative economy isn’t just about individuals – …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. These are just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Project Ara The smartphone is one of the most empowering and intimate objects we’ve ever known – yet we can’t get inside it, we have no say in how …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. These are just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Connected Cooking You can now control your cooking at home without even being there, thanks to new cooking appliance Cooc and its accompanying app. This is yet another step …

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