08.05.15 - That’s interesting

On the pulse

We’ve seen some great “on the pulse” marketing from brands responding, in real-time, to Protein World’s controversial campaign. While the Advertising Standards Agency and TfL have decided to remove the original ad from all Tube stations, we’ve enjoyed some humours reactions, not least Carlsberg’s ‘Are you beer body ready’ spoof.

The Honest Company

Co-founded by actress Jessica Alba, The Honest Company has a philosophy of nontoxic, eco-friendly products. Starting with baby wipes and cleaning products and expanding to soaps and sunscreens, the company is not only experiencing fast growth but has a big vision; to be a “healthier Johnson & Johnson”. Learn about Honest Co. 

MINI Citysurfer

As part of their Dezeen and MINI Frontiers campaign, MINI has released a Citysurfer scooter concept that “anticipates a car-less future for urban areas”. Showcased in Milan this week, this lightweight electric scooter folds down to fit in the boot of a car, allowing drivers to park on the outskirts of the city and ‘scoot’ into the city centre. Interested? Find out more here.

Neon Penguin

Love alcohol? Love ice cream? Let us introduce Neon Penguin, a boozy selection of luxury ‘alcoholic ices’. With playful branding and funky flavours (including Marvellous Mojito and Chocolate Martini) we can’t wait to get our hands on a tub! Sign up to get yours here.