Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. Here’s just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… MX3D Bridge Innovation company, MX3D, who can print metals and resin in mid-air without support structures (yes, really) are 3D printing a steel bridge. The bridge will be printed over …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. Here’s just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Project Soli Project Soli is a small, gesture-recognising, radar-enabled sensor that aims to provide a way for people to interact with products without touching them. Groundbreaking innovation – watch the …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. Here’s just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Robot Check-In The hotel concierge has gone high-tech, with robot check in! Live from July in Japan, 10 robots on site will greet guests, carry bags, and even clean rooms. …

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Category: That's Interesting

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Welcome to this week’s ‘That’s Interesting’. These are just a few of the things that made us shout: “Oh, that’s interesting!” in the studio this week… Bottle With A Mission In a bid to attract more visitors to their brewery, Heineken have teamed up with JWT Amsterdam to create secretly-embedded GPS navigating bottle caps that …

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Hyper-sensorial

Jun 05, 2015

Category: That's Interesting

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Sight. Smell. Taste. Touch. Sound. Engaging with the senses has always been vital to a brands ability to connect with consumers, physically and emotionally. Yet multi-sensorial experiences are more important to brands now more than ever, as consumers increasingly suffer from a dulling of the senses. With people spending more time in front of their …

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