18.03.16 - That's Interesting

Category: That's Interesting

Fitness Beauty

Will is a beauty brand featuring cosmetics made for physical activity made to form a bridge between the mind and body through the olfactory system. The wide range of natural cosmetics, based on aromatherapy, is promising to optimise the workout experience before and after and prompts consumers to make their choices according to their mood. Find out more here

Samsung playground

Samsung created the space 837 in New York to offer a cultural experience that is designed to be a creative expression of the brand. The visitors can navigate through the future of home, a virtual reality tunnel, a digital art gallery, local art events and live performances in a branded space that serves as a fully immersive cultural centre rather than a retail space. Have a look here

Domestic greenhouse

Ikea is launching an indoor gardening kit for a mini home-grown production of vegetables, which is another step of the brand’s mission towards sustainability. The small greenhouse that will turn consumers into urban farmers is completely fool-proof and soil-free and aims to redefine the way we think about food. Find out more here

Ungendered fashion

Zara is embracing the gender diversity trend with a newly launched genderless section in its e-commerce website. Zara’s neutral-gender 16-piece minimalistic collection features T-shirts, tank tops, jeans, sweatshirts, jogging pants and sweaters in neutral colours worn by both male and female models. Have a look here