21.10.16 - That's interesting


Abercrombie & Fitch rebranding

Long-time controversial clothing brand Abercrombie & Fitch has launched its largest advertising campaign to date, along with a complete website redesign. The new identity is more inclusive and clean of the overt sexualisation that had been following the company for the past years. The new campaign video opens with “People have a lot to say about us. They think they’ve got us figured out”. Hit or miss? Watch the video here


Zara’s men perfume line has a smell of nostalgia to its new packaging: the structure, inspired by videotape cassettes, is built of an inner box and an external cover. The sophisticated and minimal graphic design plays with contrasting finishes such as embossing and gloss varnish on matte cardboard. Wear it while waiting for Stranger Things’ next season – until then can read more about it here

FRE Skincare

FRE Skincare is a new line of skincare launching online this week, designed to provide skin protection for women who work out regularly. The founders realised that jogging outside in warm temperatures might get sunscreen to sweat off and leak in the runner’s eyes. After years of development and research they launched three products: a cleanser, a serum and a moisturizer. Discover the brand here

Climavore-Friendly Recipes

Swedish supermarket chain ICA enables consumers to live out a ‘climavore’ diet (which means eating according to climate change and agricultural spontaneity) by giving out indications of how friendly recipes are from a climatic perspective. Discover the recipes - and practice your Swedish – här