Fortnum & Mason, the British heritage department store, has used the recent EU referendum to build a narrative for its festive campaign. The retailer celebrates the importance of togetherness, with the campaign called “Together we’re merrier” and builds on a traditional sense of Christmas unity. Its windows’ displays feature a series of stories highlighting partnerships, such as “The Bull and The China” and “The Wolf and The Sheep”. Have a look here
Google, in tune with the Christmas spirit, is offering a virtual tour of 18 of Manhattan’s most famous festive windows displays. Through the dedicated website, users can virtually walk for store to store, have a closer look of the displays and even listen to the creative directors talk about the theme and the process for each concept. Emulating Google’s street view the website offers a festive window shopping experience in one of the most iconic cities in the world. Take a virtual tour here
Barney’s New York has created two holiday installations called the Love Peace Joy Project, referencing the 100-year anniversary of Dadaism. The tagged images in social media trigger a $5 donation to two charity foundations. The installations include a digital vending machine, called Love Machine where customers can make a $20 donation and get a mystery gift card. Have a look here
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