22.12.16 - That's interesting



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Post-Brexit Christmas

Fortnum & Mason, the British heritage department store, has used the recent EU referendum to build a narrative for its festive campaign. The retailer celebrates the importance of togetherness, with the campaign called “Together we’re merrier” and builds on a traditional sense of Christmas unity. Its windows’ displays feature a series of stories highlighting partnerships, such as “The Bull and The China” and “The Wolf and The Sheep”. Have a look here

Window Wonderland

Google, in tune with the Christmas spirit, is offering a virtual tour of 18 of Manhattan’s most famous festive windows displays. Through the dedicated website, users can virtually walk for store to store, have a closer look of the displays and even listen to the creative directors talk about the theme and the process for each concept. Emulating Google’s street view the website offers a festive window shopping experience in one of the most iconic cities in the world. Take a virtual tour here 

Christmas Giving

Barney’s New York has created two holiday installations called the Love Peace Joy Project, referencing the 100-year anniversary of Dadaism. The tagged images in social media trigger a $5 donation to two charity foundations. The installations include a digital vending machine, called Love Machine where customers can make a $20 donation and get a mystery gift card. Have a look here

Coming soon...

Next year we'll be releasing the latest edition of our future thinking piece, Map. We will be welcoming you to the world of 2020 – fragmented, divisive, cryptic and erratic. A time where personalisation goes beyond the superficial and into the genetic, where wellbeing becomes increasingly meticulous and brands become unapologetically alienating. This period of turmoil and agitation will be driven by Volatile Voices, a generation of young consumers that are ephemeral as they are elusive, living lives of multiple personas across real-world and digital portals. Click here to sign up and receive your free copy!