21.04.17 - That's Interesting


Burger King’s Google-fooling advert

Burger King’s latest advert targets users’ Google Home devices, intentionally triggering them to start searching the brand’s products. In the video, an actor asks the smart device to read out the ingredients listed in the Whopper burger’s Wikipedia page. Google, however, did not enjoy the joke, and quickly stopped the commercial activating its devices. Test it out here

Hypebeast Hotel

Under Armour has just co-sponsored a mini-music festival, along with e-magazine Hypebeast, to promote the launch of its Threadborn Shift shoe. The Hypebeast Hotel festival, held at the very same dates and nearby to crowd-pleaser festival Coachella, presented fashion, art and music to its visitors. The brand also launched Hypebeast Radio, a live podcast series exploring the intersection of music and fashion. Discover it here

SheaMoisture’s Beauty Hack

The body care brand has launched Beauty Hack, a new line of DIY products. The range allows consumers to personalise fragrance-free bases with booster oils and perfumes, combining simplicity, transparency and a personalised approach. Design your own here

The Clevercare series

In honour of International Earth Day (22nd of April) Stella McCartney launched a series of short films in partnership with the Clevercare initiative, which aims to empower consumers to have more sustainable clothing habits. In the humorous series, two models playfully teach consumers how to extend the lifespan of their clothing. Read and watch here