Creative agency Fitzroy is encouraging consumers to fight sea littering by... Pushing them to drink rum. The designers gathered wasted Coca-cola labels on the North sea’s beaches and proceeded to melt and press them into beautiful marbled-effect bottle caps for special-edition rum bottles. Discover the project, cleverly called ‘From waste to wasted’ here
Just sweat on it
For the release of the Tom Sachs-designed NIKEcraft mars yard 2.0 trainers, Nike decided to challenge its fans. The brand tests its followers in the ‘Space Camp’, an immersive experience where they are put through a series of harsh physical and mental exercises. The reward for finishing? An opportunity to buy the trainers. Enrol (or not) here
The MiLi Moisture Meter is a Bluetooth-enabled device that allows users to measure their skin hydration levels. Results are recorded through an app, letting consumers see for themselves the effects of the hydrating treatment the device comes with. Curious to know how hydrated your skin is? Read more about the device here.
An inclusive summer
Today (23rd of June) opens the awaited Serpentine Gallery’s yearly summer pavilion. This year the gallery commissioned Diébédo Francis Kéré, who took inspiration from his hometown of Gando, Burkina Faso, to design the pavilion. The oval-shaped structure stands reminiscent of a tree around which the community would gather. Find your way to visit here
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