04.08.17 - That's Interesting

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Red button beer

Red Button is a Muscovite beer brewed for daring people who are unafraid to push the button for a new adventure. The packaging experience reflects the brand, featuring a red button, that gets “activated” by freezing – unlocking illustrations printed with thermochromatic inks. Suddenly the beer starts telling a story of a brewer, an astronaut, a dancer… You can see more of the project (or read about it – in Russian!) here

La gomme à mâcher

Air France is introducing a range of gastronomical chewing gums to tackle the discomfort of ear pressure during take-off and landing for its passengers. The gums come in two traditional French flavours; pistachio macaron and crème brûlée. Fancy a try? Discover more here

Maptic

Brunel graduate Emilios Farrington-Arnas has designed a collection of wearable devices to assist visually impaired wearers to navigate. The modular pieces vibrate to intuitively transmit information to the wearer and are designed to blend in as a jewelry piece, avoiding the stigma of current assistive products. Discover Maptic here

Headphone's H2

Even Headphones is taking personalisation to the next level with their latest headphone set, the H2. The start-up has designed an audio test that users are invited to take to find out their Earprint, the unique pattern of frequencies they can hear in each ear. The result is then used to adapt the headphones’ volume and frequency to optimise the listening experience to perfection. Get yours here