20.10.17 - That's Interesting



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Mc Vegan

McDonald’s is trialling a new vegan burger in Finland, running for 1 month. A brand traditionally associated with processed food and impulsive choices is attempting to change its tone by addressing a more health-conscious and ethical consumer. Catch up with the news here

Mixed Reality Fashion 

 

Fashion brand Chloma has presented its latest collection through an app designed for HoloLens, Microsoft's mixed reality headset. The brand takes a step further towards the "see-now, buy-now" model, by truly immersing shoppers into the interactive experience. Discover the collection here

20%

Dutch design student Mirjam de Bujin proposes a solution to reduce shipping costs and packaging waste for liquid household products. As most of these products contain 80% of water, Mirjam proposes to sell only the 20% concentrate in a solid form. She also offers reusable packaging, encouraging consumers to be more sustainable. Read more about it here

Graphic Data

Winery Mitchelton has just refreshed the packaging design of their PREECE range, with the help of an algorithm. The algorithm translates data from the bottle’s history (age, weather conditions, region of origin) into a unique label, creating a one-of-a-kind imagery. Spot the details here

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