Using shock tactics and controversy traditionally required brands to tread carefully, lest they unduly offend or alienate consumers. However, in a marketing landscape where comfort is king, this approach is becoming increasingly relevant.
From male beauty brand They Hate Pimples to Lego's sustainable commitment, from Renault's Ez-Go to PG Tips's dairy-free tea blend here's some things that made us say "That's interesting" in the studio this week.
From Oreo's Great Cookie Quest and Patagonia's Action Works website, to Drinkfinity and Kontrapunkt and the Nippon Design Center's typography for Goertek, here's some things that made us say "That's interesting" in the studio this week.
It is with great pleasure that we announce that our cutting-edge solution for Cornerstone, the UK's biggest male grooming subscription service, received a silver bullet last night at the DBA Design Effectiveness Awards 2018 in London.
From Paper Machine to The Griffiths Brothers gin’s thermochromic label, from Marriott International Hotels' smart shower to Proverb, here are a few things that made us say “That’s interesting” in the studio this week…