B&Q Verve

Creating a family feel
As the UK’s leading DIY superstore B&Q has a variety of own brand products, including the ‘Verve’ range, that encompasses garden equipment and tools – from secateurs to saws. The brand asked us to develop a unified look and feel for the brand, while at the same time creating a clear differentiation between the core and professional offer.

Growing brand equity
We created a core structural equity for the packaging with a dynamic ‘asymmetrical’ silhouette, then enhanced this with a ‘rising sun’ and injection moulded cases for the professional range, to elevate it above the standard.

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