Chicken Tonight

Shaking up a category in decline
Established in the UK since 1993, Chicken Tonight is a well remembered and much-loved household name. The hurdle we overcame was how we could buck the rapidly declining industry sector, and furnish this celebrated brand with a fresh innovative identity.

Building trust
The introduction of more adventurous recipes highlighted a necessity for a design concept that would support the brands evolvement. The bold colour selections uphold this brave extension, while the ‘post-it’ note style frame clearly communicates the core principle: that great tasting food can be crafted by time-poor chefs.

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