Lacking in appetite
In a category lacking in innovation, Florette had created a range of mixed leaf salads with a specifically developed dressing that could be shaken up in the bag. This new range needed to not only communicate the unique appeal of this new prep idea, but also reinforce the quality message with a fresh and dynamic design.

Fresh growth
Static shots of salad are very common in this category, so we decided to take a different approach by using freeze frame photography to show falling leaves and croutons. Just like the product, our design for the ‘best dressed’ identity was fresh, appetising and full of texture.

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