Greene King

A limited audience
Ale is becoming much more popular with a younger demographic - the key was for this brand to capitalise on this growing trend. Already well-established with its target market, the challenge for us, was how we could develop the brand’s appeal, so it would attract new consumers.

Brewing confidence
We knew we needed to connect the rich heritage of Greene King, with something bold and striking that would appeal to a younger market. A defined shape: ‘the blade’ was developed and rolled out across all products. Taking the design forward, our production team, Pathwork, coordinated and ensured brand colours were consistent across the range of products.

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