Lackluster shelf impact
This well-established brand had lost its way and not kept pace with its competitors. Kingfisher wanted to push their way to the front of consumer’s minds - but unfortunately, their dated packaging didn’t fit with the great product within.

An alluring make-over
We knew that we wanted to let the product speak for itself,so by using creative photography, we produced some inviting action shots to be used on pack. A limited colour palette created a look and feel that was simple, modern and effective. Pathwork then performed extensive retouching to the on-pack imagery, developing the packaging’s premium quality and on-shelf appeal.

Related projects