MGD Cooler Box

The brief from SAB Miller was to create a secondary packaging solution that would allow consumers to easily chill a multipack of bottles whilst ‘out and about’, addressing the need for cooler drinks on the go.

Path created a fully watertight card structure that expands when opened, to allow ice and water to surround each of the bottles, so they’re chilled more effectively. The multi pack case is formed from a single sheet of card, that has a waterproof membrane printed on the inner surface so it won’t leak, but it’s still 100% recyclable. 

The team also created the external branding, with iconography to illustrate pack usage and Pathwork created all the print ready artworks, working with Path to produce fully working pre-production mock-ups.

The pack was launched into Scotland as a Summer promotion, selling 85% of it’s stock within 3 weeks, all with no in store advertising support. It’s now being rolled out into a number of new markets. 

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