Oppo has collided two opposite categories to offer indulgent foods that are healthy. The business was created after the Thullier brothers had travelled in South America were inspired by the healthy yet indulgent native foods found there. The brief was to simplify and clarify the brand’s story and essence then to create a brand identity that brought this to life expressed on packaging and beyond.
Our objective was to define a clear brand essence visualized as the Oppo identity supported with inspiring brand guidelines. The biggest challenge was devise the first ever visual language for health combined with indulgence.