Oppo has collided two opposite categories to offer indulgent foods that are healthy. The business was created after the Thuillier brothers had travelled in South America and were inspired by the healthy, yet indulgent, native foods found there. The brief was to simplify and clarify the brand’s story and essence, and then to create a brand identity that brought this to life expressed on packaging and beyond.
Our objective was to define a clear brand essence visualised as the Oppo identity supported by inspiring brand guidelines. The biggest challenge was to devise the first ever visual language for health combined with indulgence.