Discover the joy of cooking
Simply Cook brings delicious recipes from around the world into consumers’ kitchens, making cooking exciting, enjoyable and, most notably, easy. With kits that include three flavour pots and a step-by-step recipe, all consumers need to do is add fresh ingredients to have restaurant quality meals in 20 minutes.
When the brand decided to take their e-commerce proposition into retail, they needed a packaging solution that allowed them to fully communicate Simply Cook’s brand proposition, not only in messaging but also in consumer experience. The ambition was to disrupt the consumer’s journey – changing the way they shopped, cooked, and dined.