An ageing consumer
V8 asked for our help refreshing their pack design, which will be used across a range of markets. Despite being a category leader, this well loved brand was suffering from dated packaging design and an ageing audience. V8 needed to rediscover its spark so that it could once again stand out from the crowd. There was a real need to re-engage with the market and expand the brand’s consumer profile.

A fresh perspective
A design was needed to ensure that both V8 Original and V8 Fusion worked in harmony with each other. A vibrant illustration style has breathed new life into the brand, whilst maintaining a cohesive look and feel to ensure stand out on shelf and appetite appeal. This fresh approach has created some distinctive design equities and added necessary modern touches to take the V8 brand forward.

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