Lost in the crowd
Despite having a loyal following, nutritional supplement brand Wassen was increasingly crowded out by the strong branding and positioning of their competition. They needed a brand approach that would deliver a difference.

A unified message
We felt that any message we developed had to not only perform a functional benefit, such as unifying a broad range of products and increasing shelf stand-out, but also an emotional one - reinforcing Wassen’s values of trust and reassurance.

Rehabilitated and invigorated
When combined with a refined hierarchy, the new ‘we’ marque has made the brand more identifiable, accessible and distinctive - restoring its competitiveness.

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