Building structural brand equities and talk value
This innovative Winston pack allows two types of cigarettes for numerous propositions, with a dynamic twin opening action. We designed the pack structure from concept to specification with the benefit of an integral click & lock mechanism. A new approach to engineering achieves high speed production in a ground breaking design.
After our success with the metal Avant Edition pack, JTI asked Path to replicate the 'slide up’ opening in a cardboard construction. We invented an innovative and ownable mechanism and a bespoke machine delivers an effortless gliding action. Proffering cigarettes with a ‘Wow' factor stays true to Winston brand values.