JTI

Dual Chamber
This innovative Winston pack allows two types of cigarettes for numerous propositions, with a dynamic twin opening action. We designed the pack structure from concept to specification with the benefit of an integral click & lock mechanism. A new approach to engineering achieves high speed production in a ground breaking design.

Slide Up
After our success with the metal Avant Edition pack, JTI asked Path to replicate the 'slide up’ opening in a cardboard construction. We invented an innovative and ownable mechanism and a bespoke machine delivers an effortless gliding action. Proffering cigarettes with a ‘Wow' factor stays true to Winston brand values.

Oyster Pack
Launched under the Camel & B&H brands, the Oyster Pack communicates limited edition campaigns to its consumers and provides a sensorial experience through its precise construction and spring loaded front cover. Path’s unique 3D design ensures the Oyster Pack is one of a kind.

Camel Curve
For a global rejuvenation of the Camel brand, Path designed the world’s first all curved pack. Inspired by the classic arched Camel logotype we developed an iconic 3D form. Experience told us the structure was technically feasible and with the belief and ingenuity from JTI, the elegant Curve pack now defines the Camel brand vision.

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