Kingfisher

Kingfisher

A look that hooks.

Ambient foods brand Kingfisher was not keeping the pace with its competitors. Their position as premium providers of high quality foods with a touch of convenience was being undermined by dated packaging. We gave Kingfisher the push it needed with a redesign that infused the the brand new energy to hook consumers’ attention at shelf.

For Kingfisher’s Oriental range, it was important to let the product speak for itself. The main feature of the refreshed design are mouth-watering photographs of the products being used to create exotic culinary delights. A limited colour palette creates a look and feel that is simple, modern and effective. Our production partners at Pathwork, brought the project over the finish line by performing extensive retouching on the imagery and developing the packaging’s premium quality for on-shelf appeal.

Our guardianship of the Kingfisher brand extended to its Catch and Harvest ranges and includes the redesign of Kingfisher Coconut Oil, Kingfisher Pineapple Pieces and Kingfisher Tuna in Brine.

WHAT WE DID

Brand Guardianship . Brand Strategy . Packaging Design . Photography . Pathwork Production

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