Oppo Ice Cream

Opposites Attract.

Inspired by native foods of South America, entrepreneurial brothers Charlie and Harry Thuillier went on a journey to create an ice cream that reconciled indulgent desire with healthy choice. We helped them find the ‘sweet spot’ by crafting a brand story, defining a brand essence, and creating an identity that brought the best of two worlds together.

Appealing to the heart through temptation and to the head through health, we created a visual language that brought Oppo’s promise of healthy, luxurious indulgence to life across all brand touch points. Results were immediate as the brand secured new listings in Waitrose, strengthened its existing listings, and cemented its export plans. The ‘Opposites Attract’ essence inspired and fuelled Oppo’s brand team, driving their communications, activation, and PR in a consistent and compelling way. And just to sweeten the deal, Oppo Redesign was awarded a prestigious Pentaward in 2017.


Brand Strategy – Brand Identity – Packaging Design – Pathwork Production

Ready to take a different Path? Contact us here.


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