Raising Awareness with Raspberry Nipple

Healthy ice cream Oppo has introduced special new variant, Raspberry Nipple to support Breast Cancer awareness charity, Coppafeel!. The charity promotes proactive breast cancer awareness to younger people to acknowledge the fact that breast cancer does not just affect the over-50s.

The new packaging is pink, proud and passionate to champion Breast Cancer awareness. Surrounding Oppo’s signature ‘sweet spot’ are raspberry drizzles and swirls to emphasise deliciousness whilst dramatising the product’s natural goodness.

This is the latest project in our prosperous two-and-a-half-year creative partnership with the Oppo Brothers. Our first redesign hit Oppo’s ‘sweet spot,’ winning a prestigious Pentaward. The brand’s immediate success drove our second packaging update which supported the brand’s shift from premium indulgence to everyday temptation.

To see the Oppo case study, please click here.


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