Simply Cook Wins at the European Carton Excellence Awards

  It’s our pleasure to share this winning news! Simply Cook has received the top prize in the Dry Food & Beverage category at the European Carton Excellence Awards. Held on 20 September in Riga, the awards honour the outstanding design and functional solutions in the industry, and are sponsored by European Carton Makers Association (ECMA) and Pro Carton. Simply Cook is a range of recipe kits that brings delicious recipes from around the world into consumers’ kitchens, making cooking exciting, enjoyable and, most notably, easy. In designing the cardboard structure, the team at Path reinforced these ideas at every point of interaction: from opening the first panel and seeing a mouth-watering photo, to tearing the box open and discovering the recipe, to being able to easily prop the recipe up when you start cooking. Manufactured by Alexir Partnership, the bespoke cardboard structure features a fifth panel, allowing Simply Cook to communicate all aspects of its unique offer. The pack is open on the top and bottom to remove any perception of over-packaging while also allowing consumers to see the flavour pots – an important consideration as sustainability becomes a growing concern. Other notable winners include Flatskin in the Save the Planet category, Jean Leon’s Vintage Retro Suitcase in the Luxury Goods Category, and Moët 6 mini Moëtpack, which took home carton of the year. We want to congratulate our client partners at Simply Cook, Alexir Partnership, as well as the other winners and finalists at the European Carton Excellence Award.

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