That’s Interesting 02.03.18

From KFC apologies, to Jane Walker, here’s some things that made us say “That’s interesting” in the studio this week.

Brutalist Pâtisserie

Multidisciplinary designer Kia Utzon-Frank has developed a series of sweets inspired by the Barbican’s brutalist architecture. The designer re-interpreted the Danish treat flødeboller and created a chocolate-covered marshmallow whose outside layered texture takes inspiration from the concrete of the cultural centre’s outer walls.

Amaze yourself here.

FCK

KFC has offered a witty apology for the brand’s recent disastrous chicken shortage in the U.K. After a consumer cry-out over closed restaurants, KFC ran a printed advert on the pages of The Sun and Metro to own up to its mistake and redirect consumers to a micro-site that lists the nearby open restaurants.

Read more about it here.

Book Seeds

Italian seed brand Piccolo has redesigned its packaging and brand identity to look like a mini book collection. Similar to the Penguin Mini Modern Classic Series, the re-design invites consumers to collect the seeds and to discover more about how to grow each plant variety, in a simple, concise and clear manner.

Start your collection here.

Jane Walker

Spirits brand Johnnie Walker has just launched its latest limited edition, The Jane Walker Label, for which the famous character has been replaced by a woman to represent the brand’s commitment to celebrate women and be at the forefront of culture and part of important conversations about gender. The brand will donate $1 to women’s causes for each bottle sold.

Read more about it here.

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