That’s Interesting 07.09.18

From the Odd-ball to Carlsberg’s snap pack, here’s some things that made us say “That’s interesting” in the studio this week.


Music on the go.

London based tech company Oddball Studios is about to launch Odd-ball, a pressure-sensitive bouncing ball that acts as an alternative to screens as an interface for music. Connected to an app, Odd-ball works as a percussion-trigger, allowing its user to either create their own music or to enhance their favourites on the go.

Bounce your beat here


AI inside

Christie’s is pushing the boundaries of art with a recent partnership with arts and AI collective Obvious. Presented as the potential rise of a new art movement, the very first ever AI created art piece – a portrait of Edmond Belamy brought life by the collective’s dual algorithms – has just made its debut in the auction world.

Have a look here


Snap it!

Aiming to put sustainability at the heart of their innovation efforts, Carlsberg is launching its first glued six beers pack. The brand hopes to encourage competitors to follow its footsteps, and is sharing the rights of the ‘snap pack’ innovation. If adopted in the mainstream, the new initiative could save the world up to 1,200 tonnes of plastic per year.

Go plastic free here


Take me to church

Nike is expertly blurring the lines of retail with its latest pop-up: for the Basketball Church, the brand transformed the Chicago Church of Epiphany into a Basketball Summer Camp. The space offers a week-long training program, which aims to bring the local youth and professional athletes together to enhance youngsters’s basketball capacities and encourage them to take concrete steps towards their dreams.

Read more here


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