That’s Interesting 09.11.18

From Usetool’s sleek brushes to Converse’s winter range, here are some things that made us say “That’s interesting” in the studio this week.

Inclusive Ink

Nike just did it. The US Sportswear giant has acted on its inclusivity pledge, by recently signing its first contract with Justin Gallegos, an athlete with cerebral palsy. The University of Oregon student, Gallegos received a professional contract from the brand at the end of the Eugene Half Marathon.

Watch the emotional video and follow Justin’s magic here

 

Dear Santa…

South Korean designer Jiyoun Kim is soon to complete its final touches to its 2018 iF awarded “Usetool” toothbrush and steriliser, in collaboration with Ventures Lab. The brand aims to bring design sophistication and smart technology to everyday objects. Consumers from South Korea, North America, EU and Japan will be able to purchase the toothbrush towards the end of 2018.

Brush in style very soon from here

 

No more soggy fries

Famous for its witty and straightforward tone of voice, KFC is striking back, again. An ongoing backlash about the quality of their fries has finally pushed KFC to adapt its recipe. To celebrate the launch, the brand used a playful approach, turning one judgemental tweet into a nation-wide campaign developed creative agency, Mother.

Follow the conversation here

 

Four Season Style

Converse is rethinking its three iconic designs the Chuck Taylor All Star, One Star and Fastbreak. Stylish and functional, the new Mountain Club range is augmented with GORE-TEX® technology to make the shoes fully waterproof and just in time for the winter too. The new collection will be available from Converse at select retailers from, well, today!

 Read more here

 

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