That’s Interesting 17.05.19

From Ecover’s Zero to Mr. Lyan’s newest boozy collaboration, here are some things that made us say “That’s interesting” in the studio this week.

L’eau de Bébé

Ecover has teamed up with Uncommon to promote its scentless hypoallergenic range, Zero. Aimed at new parents, the brand urges consumers to reconsider using fragranced products that can potentially irritate babies’ delicate skin. While championing every baby’s right to smell like a baby, the witty video cleverly pokes fun at perfume ad clichés.

‘Let’s Live Clean’ here

Empirical Delight

Introducing Lyaness, the new bar by multi-award-winning British cocktail bartender and businessman Ryan ‘Mr Lyan’ Chetiyawardana. To celebrate its opening, Danish distillery Empirical Spirits (creators of the witty jalepeño-based spirit, F*** Trump and His F****** Wall), have concocted something new. Innovative spirit “The Onyx” is formulated with blackened koji, maple wood, birch, hibiscus and hops, and is aged in a walnut cask.

Get the booze news here

Born this way

Personalised wellness for a longer, healthier and happier life? Yes please! With its award-winning test, DNAfit aims to unlock your ideal diet, exercise and lifestyle according to your unique DNA profile, supported by a team of professionals.

Find your fit here

Alibaba Sans

Created by American type studio Monotype, Alibaba has just revealed its own typeface. Alibaba Sans is designed to be used across the company’s brand ecosystem. It will also be offered to small business owners on the platform, free of charge. With this move, the e-commerce giant takes another step towards visually streamlining its website and assets.

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