That’s Interesting 22.02.19

From Lego’s AR pop-up store to Woah Candy Co’s canna-caramels, here are some things that made us say “That’s interesting” in the studio this week.

The Sweet Tooth

As canna-curiosity is growing exponentially, brands are offering more and more sophisticated products and formats to the market. Founded by Mark Bergquist in 2017, Woah Candy Co. brings an elegant vintage look and feel to the cannabis category.

Discover more here

A Last Supper

Fashion brand Rag&Bone hosted an unusual dinner at this year’s New York Fashion week. Guests and a team of performers were captured using a 3D camera – so they could be translated into avatars – while an AI system recorded and learned their actions during the evening. The result is an 8 minute video, also edited by AI and a soundtrack created by Thom Yorke.

Watch the intriguing supper here

 The Missing Piece

Just in time for London Fashion Week, Lego has opened an AR-powered pop-up store in Fitzrovia in collaboration with Snapchat. Visitors can access the virtual store via a specific code that can be collected in the physical store. Limited edition clothing line can be found in Virtual Lego Wear store, along with an interactive DJ booth and an arcade machine.

Accessorise yourself here

Purity unlocked.

Eureka! Swedish furniture retailer has a surprise for you in store! Ikea is getting ready to launch the Gunrid, an air-purifying curtain line that fights common indoor pollutants. Inspired by the plants’ photosynthesis process, curtain’s surface is coated with special a photocatalyst mineral which is activated with light. The GUNRID curtain will be available in IKEA stores next year.

Take a look  here



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