That’s Interesting 31.08.18

From the New York Public Library’s Insta stories to Gillette’s powerful message, here’s some things that made us say “That’s interesting” in the studio this week.

 

Tap right

The New York Public Library is bringing the magic of literature back with the help of social media. By mimicking the real life excitement of turning pages through series of Insta stories, the library aims to promote the value of reading in the modern age.

Read more from here.

 

The Best Men

Gillette has partnered up with Grey London to be the front runner in redefining modern masculinity. The brand is going back to its roots and redefining its famous slogan “For the best men” and highlighting the vulnerable aspects of manhood in an honest and confident way.

Watch the powerful video here.

 

Meat Machine

The has just launched the first vending machine to ever sell high-quality and affordable meat, 24/7. Placed around upstate New York, the machines aim to deliver next-level convenience to time-pressured New Yorkers’, with hormone- and antibiotic-free meats cuts, each carefully and safely packed.

Have a look from here.

 

∞ Blue

Infinity Blue is a 9 metres high multi-sensorial installation by Studio Swine, created in collaboration with Swiss perfume house Givaudan. The installation, currently based in Cornwall, embarks visitors onto a journey designed to honour an ancient cyanobacteria which was key to change our world 3 billion years ago.

Immerse your senses here.

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