Thomas Herman to lead discussion on sustainability

Path Founder and Marketing Director Thomas Herman will be leading a panel discussion on the evolution of shopper behaviours in relation to sustainability at the Executing Shopper Insight Conference 2019.The event takes place at The Millennium Gloucester Hotel London Kensington on 6-7 February.

The panel will explore the challenges and opportunities that brands are facing and how design can help them communicate their positioning and values on this topic of global concern. From creating disruption at point of sale to reimagining the circular economy, the panel’s focus will be on real solutions that respond and transform shopper behaviour in planet positive ways.  

Exploring how shopper behaviours are going to evolve alongside the values of sustainability will take place on 7 February at 1:30pm on the main stage.

Executing Shopper Insight Conference 2019 comprises of a series of interactive case studies and roundtables focusing on the integration of effective shopper insight strategies to engage consumers and maximise impact of marketing investment. For more information, please visit here

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