Building a brand journey needs to start with great ideas - our strategic thinking ensures that any idea is grounded in commercial, consumer and market needs. Our Landscaping and Wayfinding processes seek to identify opportunities that are informed, insightful and above all, tangible.
Our landscaping process identifies future change and behaviours, helping us understand what opportunities exist for brands now and ahead. Our key tool in this is Mapº, a futures thought piece that seeks to inform and inspire brand leaders, helping to broker further understanding and stimulate fresh thinking.
Our Wayfinding process delivers strategic innovation for brand growth, utilising either the findings from our landscaping stage or driving value from resources the client already has. Whether it’s NPD, packaging innovation, portfolio strategy or brand positioning, we partner rigorous strategic thinking with inspired creativity to deliver tangible and actionable opportunities.