Lavazza Espresso

Lavazza Espresso.

With a rich heritage stretching back to 1895, Lavazza represents the last word in quality coffee!

With a rich heritage stretching back to 1895, Lavazza represents the last word in quality coffee. Despite this pedigree, its espresso range was suffering from on-pack brand inconsistencies resulting in poor navigation and a frustrating disconnect with consumers.

We helped the world’s biggest coffee supplier to guide shoppers towards understanding how to select the right pack of coffee when faced with a wall of colour, aroma and strength messaging to help them understand the important facts. The complex range heroes Lavazza’s distinctive aroma device with a rich blend of clarity and elegance. An espresso drop icon unmistakably signifies the quintessential Italian espresso coffee range.

The espresso range includes the classic Italiano and extends to the special Barista level experience. Premium cues of gold and script hand-lettering serve to set the proposition apart in this higher category tier. The base of the pack clearly aids shopper navigation through the flavour strength and the preferred equipment selection.