A change in format to drive trial and support margin
Most brands treat format as a packaging detail. It is not. A change in format is a marketing decision with consequences across product, promotion, place and price. It alters what …
London Packaging Week 2025 – The Latest on EPR and More
London Packaging Week 2025 opened with a sense of urgency rather than novelty. The mood across the halls at ExCeL was clear: Extended Producer Responsibility (EPR) is no longer a future talking …
MORE RESPONSIBLE: WORLD DESIGN CONGRESS – DESIGN FOR PLANET
The World Design Congress 2025 opened at London’s Barbican Centre with a message of hope from the since late Dame Dr. Jane Goodall a fitting reminder that design’s ultimate purpose …
MORE AVAILABLE: No-one reads your pack copy – So what!?
The Cognitive Straitjacket: Reading on the Fly Shoppers spend mere seconds scanning packaging in retail environments. One study found that fast-moving consumer goods packaging gets less than five seconds of attention …
MORE RESPONSIBLE: Changing Packaging & Behaviours
A 16% CO₂e reduction The material choice that made it & 3 ways packs can drive responsible consumer behaviours [spoiler: none are QR codes] At Path, we believe responsible brands …
MORE AVAILABLE: Retail Collaboration & Prototyping
Getting onto shelves is not easy. Retailers are spoiled for choice, shoppers are short on time, and space is tighter than ever. That’s why before a product can win with …
SXSW London 2025: Field Notes from Path
Beautiful Collisions Five days of creative provocation, design insight, and cultural collision. This isn’t a summary. It’s a dispatch. When I arrived at SXSW London 2025, I wasn’t looking for …