Exclusively available to brand directors, marketing leaders and entrepreneurs, Map is a strategically-driven, future trends report that delves deep into a current topic of cultural importance. Its provocative, highly visual content delivers inspiration as well as actionable insights to help brands grow and drive innovation.
Map comes in different formats, from in-depth category reports to targeted inspirational showcases to bespoke thought pieces for brands looking to innovate smarter and faster.
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Beauty and Personal Care have changed massively over the last decade… Even more so since the pandemic. Covid-19 has destabilised, restricted and challenged consumers. But it has also encouraged them to slow-down and take stock, to reset and reconnect, and to look for brands, products and experiences that add value, move culture forwards and work for the better. Wondering how this impacts you? Let us show you the five opportunity spaces we’ve identified to help you stay relevant in the category through pack, product and experience.
The future of drinking is in full flux and Drink Up dives right in. We look at how no-low players challenge the conventions of the world of booze. We explore new products and formats that are better for people and planet. We uncover how brands break out of their category through multidimensional, multisensory experiences. And, of course, we question the impact Coronavirus will have in the months and years ahead.
This edition of Map explores how brands are helping to change perceptions on mental health. From initiatives that destigmatise the conversation, to new products that encourage holistically healthier lifestyles, to the potential for illicit drugs to treat mental disorders, Your Mind Matters illustrates how, as a society, we are breaking the silence on this important issue for a better future.
The Future of Sex explores the ways we date, love, make love and trust have been altered in a cultural landscape shaped by advances in technology, gender fluidity, privacy concerns and female defiance.
Exploring the shifting landscape of food and drink, The Taste Revolution unpacks key market changes that will influence the future of culinary design.
We look at the consumer landscape beyond the year 2020, identifying six key trends that will influence every category from technology and travel, to food and fashion.
In this special edition of Map, we share highlights from the 2017 London Design Festival. Keep your fingers on the pulse of the latest trends that are shaping style, culture, and the human experience.
Discover the drivers pushing consumers’ cravings for more simplicity. The Power of Less provides clear direction on how you can better engage by transforming into a facilitator of mindfulness and an ally for better focus.
Uncover the challenges faced by the drinks category and the necessary measures to fight back. Distilled Discoveries introduces the future of the craft movement, the need for healthier options, and the captivating world of the new drinking occasion.
Get the edge to communicate and captivate the most sought-after consumer generation. Surprising and unpredictable, the Nomadic Millennial will demand that your brand fits with their lifestyle.