Shaving for the 21st century.

Entrepreneur Oliver Bridge was ready for a new venture. Seeing the increasingly prevalence of online retail as well as the millennial man’s desire for more bespoke grooming services, he decided to create Cornerstone, the UK’s first shaving-subscription service. We joined the journey as a creative partner, working on brand from its initial creation to its successful disruption of the market.

Each element of Cornerstone’s shaving experience was given the utmost care and attention – from establishing guidelines that informed the look and feel of the website to the branded kraftboard box, cleverly engineered to accommodate all 120 product combinations of Cornerstone’s offering to the unique, cast aluminium alloy handle of the razor, specifically designed to stand upright and protect against corrosion.

With +170K subscribers, nearly 6x the original target, Cornerstone is now the biggest subscription-only male grooming brand in the UK. Not only did the brand take home a Silver DBA Award in 2018, but this fantastic success prompted expansion of the product range into skincare, dental care and wellbeing, fulfilling the brand’s ambition to own the bathroom and be the “Cornerstone of your day.”


Innovation . Brand Strategy . Brand Creation . Packaging Design . Brand Activation . Digital . Pathwork Production .

Ready to take a different Path? Contact us here.


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