Scholl

Scholl

Putting your best foot forward.

Reducing material use whilst elevating shelf standout. 

Founded in 1906 by podiatrist Dr William Scholl this US brand was the original foot care specialist,bringing proven wellness products to International markets for well over 100 years. Through a numberof acquisitions the portfolio had evolved and grown, but it was still rooted in this same consumer truth,however due to the need to communicate product benefits the packaging had become increasinglyreliant on plastic, placing it add odds with current sustainability thinking.

Our challenge was to replace all plastic parts with more sustainable card alternatives, but to maintainboth shelf standout and tamper security. To maximise standout we used clever cardboard engineering to introduce dynamic pack shaping, an extended front face increases 2D impact and a small window reasures by delivering product visibility. Internal features locate the products to minimise movement during shipping and tamper security is delivered through integral locking tabs. Finally a hanging feature combines with localised foot details to deliver the necessary merchandising functionality.