Teachers 50

Teachers

Celebratory Centrepiece.

Putting our brand at the heart of the celebration.

Iconic whisky brand Teachers 50 was launched in 1997 to commemorate 50 years of Indian independence. The brand wanted to celebrate their 25th year in an impactful and memorable way, to mark this major milestone with something special, facilitating the catch-up & bond occasions that are key to the demand space, by putting the brand at the heart of the celebration.

Taking inspiration from William Teacher’s belief in Perfect Harmony we created a pack that’s split into two equal halves. A cathedral like window lets light flood in to hero the bottle on shelf, then the celebratory opening adds a second moment of drama, with a highly reflective fan behind the bottle, expanding to create a theatrical backdrop.

Balancing premium finishes and print techniques, with impactful cardboard engineering, we delivered a unique celebratory moment for the brand. Launched in 2022, we delivered end-to-end creativity, covering strategy, graphics, structure and launch communications, including an animated movie.

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