Teachers

Buddy Up.

Bringing people together.

As an archetype of premium Scotch, Teacher’s is thriving in India, the world’s second largest whisky market. Whilst maintaining its proud Scottish heritage the brand holds its market position, however in this ever changing landscape it needs to stay relevant to evolving consumer needs.

Our challenge was to bring the Teacher’s proposition to more diverse drinking occasions, by creating a portable and contemporary pack, that delivered the premium proposition on-the-go.

Our new Buddy Bottle is curved for the perfect pocket fit, making drinking Teacher’s a fully portable and accessible experience. Whilst decreasing the bottle size, we were able to turn up the volume on the brand, using its iconic equities to build a bold and contemporary offering.

Launched in 2023 across three Teacher’s products, the Buddy Bottle is being rolled out over the wider Beam Suntory Indian Whisky Portfolio.

Ready to take a different Path? Contact us here.