From deodorants redesigned to be more inclusive to clothing collections embellished with pollution, here are some things that made us say “That’s Interesting” in the studio this week.
So, we see products in established personal care categories evolve to become more inclusive, groovy limited editions that leverage nostalgia and optimism, period care brands that tap into gender fluidity, and eco-fashion turning to pollution for inspiration and resources.
Freshness for all.
Unilever has worked with studio Sour and Wunderman Thompson to develop a more inclusive and accessible deodorant, designed to make the use of the product easier for people with limited mobility or visual impairments. The design lead of the project, Christina Mallon, who has limited arm mobility herself, really pushed for change and used her insight, experience and empathy to shape the product. The deodorant – called Degree Inclusive – has an easy-grip shape and a larger roll-on applicator that can cover more surface area in one swipe. What other products that most of us take for granted could benefit from innovation and creative thinking to make them more inclusive?
Check it out here
Groovy collab.
Inspired by Coca-Cola’s iconic 1971 ad, beauty brand Morphe has collaborated with the soft drinks giant to create the a new limited edition, the 1971 Coca-Cola Unity Collection. The packaging design makes use of the grooviest elements of that era, with colours, graphics and typography that really transport you back to the 70s. A great combination of nostalgia and optimism to welcome (soon, we hope!) the warmer months.
Groovy, baby… Here
Inclusive. Period.
Today’s world is a much more gender fluid place, but products and brands have not yet translated that into their designs and offerings. Cycle by Freda is a new line of period products that brings gender fluidity to a traditionally closed and binary category, with a range designed for everyone who menstruates. Their launch campaign video is very powerful, with testimonials from consumers that explain what it’s like to buy and use products that don’t consider their existence and have a very specific target group. With that in mind, Cycle’s packaging is purposefully minimal and open, and their range includes eco pads and organic cotton tampons, in an effort to include and design for everyone. How can brands old and new break tired taboos to focus on individuals rather than gender stereotypes?
M*nstruation here
Positive twist.
The idea of pollution colouring our clothes is hard to see in a positive light… Unless you are trendy and eco fashion brand Pangaia, known for its innovative sustainable material science. The brand has collaborated with Graviky Labs to use Air-Ink, a technology that upcycles air pollution by channelling it into cool, clean, products. The Pangaia x Air Ink capsule collection uses ink produced from polluted air to colour the clothes, diverting harmful substances from the air we breathe. For more inspiration on how to redirect and repurpose waste and use it to make the world better, see our Earth Matters article, Winning with Waste.
Don’t breathe in pollution. Wear it here