From iconic re-designs with a cause to retail displays made from waste cocoa shells, here are some things that made us say “That’s Interesting” in the studio this week.
So, we see iconic packaging getting a design refresh and fighting food insecurity, inclusive retail spaces for male beauty, waste materials finding a sustainable purpose in the retail space, and eco-conscious fashion brands connecting creative talent with good causes.
Charity soup.
Andy Warhol, Pop Art and Campbell’s soup are stars of the 20th century art world. Now, nearly two decades later, Campbell’s is celebrating its iconic visual world by redesigning its classic label. Queens-based streetwear designer Sophia Chang is the creative mastermind behind the subtle new design. She has retained the red and white backdrop and made only a small change to the logo script, which is inspired by Joseph Campbell’s signature. Now it has a more clean and crisp look and feel. The launch of this new design will be celebrated through an auction of 100 pieces via an NFT partnership and the profits will be given to the charity Feeding America in an effort to fight food insecurity. An iconic brand that stays relevant and contemporary through a subtle design change and a worthy cause.
M’m! M’m! Nice work here
Inclusive retail.
Although we’ve seen several brands move away from physical retail to become fully digital, beauty and personal care brand War Paint for Men just opened their first brick-and-mortar store in Carnaby Street, London. It claims to be the first make-up store for men and carries the brand’s full range of products, from foundation to brow and beard fillers. Founder Danny Gray is passionate about allowing all men to feel good about the way they look and wants to help break the taboos and stereotypes around male beauty standards and old-fashioned notions around masculinity. The brand is also a partner of The Lions Barber Collective, a non-profit organisation supporting mental health and preventing male suicide. As we’ve seen in our latest A Different Voice article inclusivity is also about challenging, expanding and revolutionising societal norms and tired definitions, allowing everyone to express themselves more freely.
Browse in-store here
Cocoa conscious.
Mars Wrigley and Tesco are running a sustainability pilot with a new material: they will trial replacing all their promotional displays with new ones made from waste cocoa bean shells, a global first for the confectionery category. This new material features 70% recycled paper and 30% waste cocoa bean shells, and has been developed as part of a partnership between Medoola, ECOR and DS Smith. This new bean board is a great example of how FMCG manufacturers can look beyond their production line to discover new ways of building a better world.
Win with waste here
Vital collabs.
Fashion brand Patagonia has launched Action Works, a new initiative that connects creatives with organisations in order to take action and protect people and planet from the worst of climate change. Creatives from all around the world can connect and help with their digital skills and other creative talents… After all, art, design and creativity have the power to spark meaningful change in our society. An example of a brand using its reach to connect the right talent with meaningful causes to create a more sustainable world.
Connect for change here