From bodylicious interior design to helpful hens regenerating soil, here are some things that made us say “That’s Interesting” in the studio this week.
Bodylicious interiors.
Kim Kardashian’s underwear brand, SKIMS, has opened its first pop-up store – and its interior design has caught our eye. Designed by Willo Perron, the shop uses glossy, beige-coloured, round-edged partitions and shelving units, intended to evoke the curves of a body – and acting as a visual reflection of the brand’s body-positive commitment to providing for all shapes and sizes. A great example of how design can evoke a brand’s proposition, physically, in the real world.
Get jiggy here
Eggs re-storied.
Eggs aren’t usually eggsiting (sorry). But design studio, Designsnake, in its work with Helpful Hens, hatched a plan to make things more engaging. Whereas most farm-to-table brand stories only go as a far as ‘organic’ and ‘free-range’, Helpful Hens takes its story all the way to regenerative farming – highlighting the wide-ranging problem of top-soil regeneration and the role its hens play in preserving and restoring soil health. Alongside the usual suspects of products and services, stories are also a route to innovation in staid categories.
Crack some eggs here
Eco-conscious flying.
Despite us all knowing how bad flying is for our planet, most of us still do it anyway. Lite.Flights is a recently launched platform that lets people see flights with the lowest carbon footprint – all via an intuitive map-of-the-world interface. In this, the website encourages would-be travellers to pick their holiday based on the greenest route. Desire and necessity mean some activities – no matter how unsustainable – aren’t going anywhere. Perhaps there’s more room for services that help people make ‘better’ choices?
Fly a bit more conscience here
The metaverse.
The metaverse is a much-hyped concept still in its infancy that – beyond videogames like Roblox – is yet to gain significant traction. But Californian ‘social metaverse’ platform, Stageverse, is an early player trying to change that. Describing their platform as an ‘ever-expanding world of beautifully designed 3D venues’, users can go to gigs, exhibitions and even shop. The metaverse hasn’t had its ‘big bang’ yet. But technological developments means that, down the line, it could become a primary channel for e-comm and entertainment.
Plug-in here