From delivery boxes that celebrate Black History Month to the future of hyperconnected retail, here are some things that made us say “That’s Interesting” in the studio this week.
Proudly unstoppable.
To celebrate Black History Month, UPS has partnered with Yeshi Designs for their first ever commissioned artwork for delivery boxes. The limited edition boxes are part of their recent “Proudly Unstoppable” campaign, which is all about supporting and amplifying minority voices while helping Black-owned businesses. The boxes feature the “Let’s Rise Together” design by Sophia Yeshi, a 25 year old, Black and Southeast Asian graphic illustrator. The collection boxes will also spotlight Black-owned small businesses, which will also appear on internal and external UPS platforms. How can the right collaboration (and Limited Edition) deliver true meaning, support and change?
Keep moving forwards here
Keep smiling.
Colgate has always been about fresh and confident smiles… And the reason to smile just got better. As part of their mission to be more sustainable, the brand has just launched their latest innovation: a reusable and replaceable toothbrush! It is designed with a snap-on replaceable brush head and a reusable aluminium handle which lasts a lifetime and cuts down plastic waste by 80%. How can disposable products be reinvented to last a lifetime and build trust and loyalty?
Get your long-lasting Colgate smile here
New worlds.
Even before the pandemic-fuelled boom of ecommerce, brands had started to question the concept of a physical retail space. Now Facebook, Lutron and Maserati have teamed up with experiential retail specialist Situ Live to create a next-gen expo showroom at Westfield London, which is due to open this Spring. The showroom is inspired by the interactions and experiences of ecommerce, enriching the consumer journey with VR lounges, lifestyle theatres and post-lockdown live performances. The result will be a new hyper-connected space mixing physical and digital. How can physical retail elevate new ecommerce habits to stay relevant in a post-pandemic world?
Shop the future here
Back to nature.
Societies are learning to (re)appreciate nature, and to rediscover and strengthen this connection as much as possible. And this is something that can continue in the afterlife: Recomposed has been working on creating a system to compost the remains of the deceased. The process has now been legalised and the company’s first operating facility is located in Kent, Washington. Composting happens in a series of stages: during the initial, “laying in” stage, the body is placed in a cradle surrounded by wood chips and other materials that enhance the decomposition process and allow it to happen in a natural, eco-friendly way. When 30 days have passed, the remains have fully decomposed and can be used to give new life in nature. A positive, practical and meaningful sustainable narrative that provides a new avenue into thinking about this difficult, profound topic.
Recompose here