From algae-powered coffee turning coffee into a health drink to ultra-luxurious collaborations, here are some things that made us say “That’s Interesting” in the studio this week.
So, we see new products leveraging innovative ingredients to cater to wellness-seeking consumers, fashion brands moving into the broadcasting space, ultra-exclusive limited editions that push luxury to the next level, and empowerment through the celebration of the real, the honest and the authentic.
Coffee with a twist.
Do you ever think whether coffee could get any better… For you? Well, it just did! Kafelina is the world’s first algae-blended coffee brand, and claims to be better for people and planet. The coffee is made using algae that is produced indoors using a bioreactor and LEDs instead of natural sunlight, which allows the brand to maximise their yield and to deliver the best quality. The algae complex also has significant health benefits, as it’s a source of vitamins and minerals. And to round off the natural story, the coffee comes in 100% biodegradable compostable packaging to help the environment. The wellness trend is in full flux – what other familiar products are ready to evolve into a more healthy alternative, upping their game with superfoods and other innovative ingredients to match?
Eco roast here
Off the wall and on the air.
Vans has always been a brand known for pushing boundaries, and in keeping with its core values it has moved into broadcasting! Bringing more creativity in the retail space is crucial these days, and Vans does it by launching their own live broadcast platform, Channel 66. Through this channel they want to connect with their young consumers and to celebrate music, art, sports and street culture. The channel is live from 11 am EST to 8 am PST every weekday and features a variety of live hosts, performances, workshops and curated conversations on topics that matter to them. How can brands connect with consumers on a deeper level by becoming platforms and spaces to explore common interests?
Tune in here
Exponential luxury.
There’s luxury and then there’s more luxury! What happens when two very premium brands collaborate? Dom Perignon has just announced their latest ultra-exclusive collaboration with Bvlgari Serpenti for a limited edition vintage Rose champagne of 2004. The two maisons play with their icons to tell a story of enticement and indulgence, and what makes this even more exclusive is that there are only 4 bottles available and their price starts at €230.000! Collaborations are often seen as a way of pushing the brand into a new territory. Examples like this remind us of the power of enhancing and elevating by pairing like with like.
Temptation here
This girl gets real.
To empower women and to normalise expectations, This Girl Can have launched a new campaign that aims to fight unrealistic representations of women exercising. As part of their campaign, the organisation will release a library of over 400 images that are truer to real women and real life. This is linked to inhouse research that shows that unrelatable images of perfectly toned bodies are the opposite of inspiring, and have a negative impact on 63% of women. For more on the importance and value of real, honest and inclusive conversations for female empowerment, take a look at our recent article for A Different Voice on breaking the period taboo.
YOU can here