From unisex condoms to Lego furniture, here are some things that made us say “That’s Interesting” in the studio this week.
Uni-sex.
Malaysian gynaecologist, John Tang, has created a condom made from polyurethane which wait for it…can be worn by everyone! Both males and females can wear this condom during sex. The Wondaleaf Unisex Condom uses a sticky thermoplastic adhesive sheet along one side of the condom which can be attached to both male and female parts. Products and brands from all categories are becoming more inclusive. What else can we make unisex?
Practise safe sex here
A new era.
BBC has launched a modern and simplified iteration of its identity. The three blocks incorporating the BBC letters are slightly wider apart and feature the organisation’s own ‘Reith font’. To the untrained eye, the change is barely perceptible. But things get interesting across its other platforms. Omitting the three (B-B-C) letters completely, each logo builds an abstracted icon using the three blocks – in essence, stretching the blocks’ use as a brand asset, and proving that lots can be said with a little. Refreshing a brand isn’t always easy, creating assets out of an existing logo is even harder. What could your brand refresh?
Welcome the modern age here
Lego furniture.
Lego is a brand full of surprises: it’s oeuvre including films, videogames, and a walk-in laundrette (as seen in a previous That’s Interesting). Now, Lego is going that bit more mature by launching a homeware collection that includes desk-drawers, picture-frames and wall-hangers, all based off of its iconic brick-shape. If suitably famous, brands can stretch (and reinforce) well-known assets into other categories. What’s something your brand could do?
Play away here
Crypto-beer.
Budweiser is the latest brand to jump on the NFT-wagon – making a grand entrance by creating an art collection that features some of their most memorable can designs – and which, in effect, (somewhat paradoxically) uses modern technology to reinforce the rich heritage of the brand. One may wonder how big the demand is for ‘owning adverts’, but despite being priced at $999 each, Budweiser’s NFTs quickly sold out. Can NFTs become another source of revenue for brands, or is this a temporary fad that’ll disappear once the hype settles?
Explore the Budverse here