That’s Interesting 12.04.19

From Sony’s Milan Design Week exploration to Target’s inclusive home collection, here are some things that made us say “That’s interesting” in the studio this week.

Empathetic robots

Sony’s immersive experience ‘Affinity in Autonomy’ explores Artificial Intelligence and the connection between robots and humans at this year’s Milan Design Week. The brand believes that “When robots have evolved so far that we feel like they’re alive, then humans will begin to feel an affinity toward them.”

Make the connection here

The inclusive touch

After offering an adaptive clothing line for kids with disabilities, Target has now launched a sensory-friendly children’s home collection. The retailer has designed the products to make its range even more inclusive, particularly for children with autism, featuring weighted blankets against anxiety and a hideaway tent for some quiet alone time.

Play in peace here

Thirst follows function

Coca Cola jumps on the ‘functional’ drinks bandwagon in the UK with its new Aquarius range. As the tagline reads, it aims to go ‘beyond hydration’ with essential minerals. For example, zinc is added to boost cognitive function, and magnesium helps to reduce tiredness and fatigue.

Quench your thirst here

5 o’clock Moods

US start-up Teplo is determined to set a new standard in tea brewing. Following the ever-growing ‘personalisation’ consumer trend, the ground-breaking machine is equipped with user and environment sensors, including a heart rate sensor, that collect mental state data and craft the brew accordingly.

Have a sip here


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