From post-pandemic towers to Nutella packs that take you on a tour of La Bella Italia, here are some things that made us say “That’s interesting!” in the studio this week.
Life in the clouds.
Seattle 2030 is a post-pandemic tower concept designed by Ro Shrodd and Shaina Yang from international architecture studio, 3MIX. Their project explores how skyscrapers could look in the new decade and in the aftermath of the Covid-19 pandemic. The concept proposes at 400-meter tall skyscraper that mixes work and leisure,and mitigates negative perceptions of cities and dense urban living, which proved challenging during lockdown. The value and meaning of space have changed dramatically as a result of the pandemic, but this is also an opportunity for architecture and interior design to evolve how we interact with the public and private spaces we inhabit.
Get inspired here
Pocket-sized hero.
Norwegian studio ANTI has launched a lifesaving product designed to fit in the palm of your hand. Ventizolve is a portable naloxone product for emergency use that can temporarily reverse the effect of a lethal opioid overdose, giving emergency services more time to arrive. Inside this amorphous case are two doses of naloxone (which is the medicine that can help – we didn’t know either!). The product comes with instructions for use, and thanks to its design it can be carried around without any stigma. An example of how medicine and design can be combined to create practical solutions that can save lives.
Read more here
Ti amo Nutella!
Nutella’s latest series of limited edition jars celebrates the beauties of its origin, La Bella Italia! The iconic chocolate-hazelnut spread transports consumers around Italy with 30 different illustrations on pack depicting the country’s beautiful, warm, colourful landscapes, as well ashistoric and cultural landmarks such as Pompei. The ‘Ti amo Italia’ series is a collaboration between Italy’s tourism board and Ferrero. Consumers can also scan a QR code on pack and travel through a virtual and immersive tour of Italy from the comfort of their kitchen (especially during Lockdown Part II). Several local brands are supporting their home countries during these difficult times, and Ferrero is doing it with a pack that celebrates Italy and helps consumers appreciate their immediate surroundings more.
Travel with your tummy here
Travel with the lights.
Norway pays attention to details in every dimension. Neue studio just launched Norway’s new passport,which features illustrations of the country’s unique landscape… And comes with a twist! The landscapes change under UV light, conveying the transition from day to night scenes and how the lights change. These images are easily identifiable and recognisable byNorwegians, making the new passport something to treasure and be proud of. Interesting how even countries can be perceived as brands and find new ways of using their touchpoints to connect with their “consumers” (citizens).
Passport control here